Turning Ideas Into Social Media Success
Building stronger brands through content.
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About me
I’ve spent over a decade building audiences, breaking things, fixing them, and learning what actually drives digital growth.
My journey started in 2011 as a Content Creator. By building and growing communities of hundreds of thousands (and later millions) of followers across platforms like Instagram, Twitter, Facebook, and TikTok, I gained firsthand experience in what actually works, and what doesn’t, when it comes to digital growth.
That experience led me to work with multiple brands and agencies across LATAM, first as a creator and influencer, and later evolving into roles such as Digital Strategist, Senior Copywriter, and Creative Team Lead. Over the years, I’ve led and collaborated with multidisciplinary creative teams, aligning execution with clear strategic direction.
Today, my focus is no longer on “just creating content,” but on defining the strategy behind it, helping brands and personal brands understand what to create, why it matters, and how it connects to their business goals.
What I specialize in:
I’m highly proactive, constantly learning, and comfortable stepping into new challenges or platforms when needed. If there’s something to figure out, I’ll figure it out.
If you’re building something online, whether it’s a brand, a personal brand, or an e-commerce business, and think my experience could help, feel free to reach out.
My journey started in 2011 as a Content Creator. By building and growing communities of hundreds of thousands (and later millions) of followers across platforms like Instagram, Twitter, Facebook, and TikTok, I gained firsthand experience in what actually works, and what doesn’t, when it comes to digital growth.
That experience led me to work with multiple brands and agencies across LATAM, first as a creator and influencer, and later evolving into roles such as Digital Strategist, Senior Copywriter, and Creative Team Lead. Over the years, I’ve led and collaborated with multidisciplinary creative teams, aligning execution with clear strategic direction.
Today, my focus is no longer on “just creating content,” but on defining the strategy behind it, helping brands and personal brands understand what to create, why it matters, and how it connects to their business goals.
What I specialize in:
- Digital, Social Media & Growth Strategy
- Creative Direction & Content Strategy (organic & paid)
- E-commerce content strategy & conversion-focused funnels (social media content, website content, product photography & visual assets)
- High-converting landing pages & sales pages
- Ad creatives, product content & campaign concepts
- Strategic use of AI for content creation (text, images, and video, used intentionally to enhance quality, realism, and efficiency, not generic output)
- Multi-platform strategy (not tied to a single channel)
- Influencer Marketing Campaigns (research, selection, negotiation & strategy)
- Built a 2M+ follower community across platforms from scratch
- Generated 60M+ views through strategic content
- Launched campaigns with 50%+ engagement rates
- Helped clients double audience growth through content strategy (organic & paid)
- Increased social media impressions by 1.2M+ in 6 months through planning and execution alignment
I’m highly proactive, constantly learning, and comfortable stepping into new challenges or platforms when needed. If there’s something to figure out, I’ll figure it out.
If you’re building something online, whether it’s a brand, a personal brand, or an e-commerce business, and think my experience could help, feel free to reach out.
Creative Captions for Ads
In advertising, every word counts.
I create copy that not only grabs attention but also drives action. Whether it's a catchy caption, a persuasive call to action, or a full-on ad campaign, my writing will make your audience stop scrolling and take notice.
I ensure your copy is aligned with your brand voice and speaks directly to your target market, maximizing impact and engagement.
I create copy that not only grabs attention but also drives action. Whether it's a catchy caption, a persuasive call to action, or a full-on ad campaign, my writing will make your audience stop scrolling and take notice.
I ensure your copy is aligned with your brand voice and speaks directly to your target market, maximizing impact and engagement.
Creative Scripts for Video Ads
Writing compelling video scripts for ads requires a unique blend of creativity, strategy, and audience understanding.
I specialize in creating scripts that capture attention within the first few seconds, highlight key messaging, and end with a strong call to action.
Whether it's for a short Instagram ad or a longer promotional video, my scripts are designed to convert viewers into customers.
By focusing on the customer journey and understanding the platform's dynamics, I ensure that the script fits seamlessly with your brand’s goals, tone, and audience preferences.
I specialize in creating scripts that capture attention within the first few seconds, highlight key messaging, and end with a strong call to action.
Whether it's for a short Instagram ad or a longer promotional video, my scripts are designed to convert viewers into customers.
By focusing on the customer journey and understanding the platform's dynamics, I ensure that the script fits seamlessly with your brand’s goals, tone, and audience preferences.
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Creative Copywriting for Social Media
Great content starts with great copy. I create social media posts that connect with your audience, convey your message clearly, and encourage action—whether it's for a product launch, brand awareness, or community building.
I focus on understanding your brand and your target audience to craft posts that feel authentic, engaging, and impactful.
With every post, I aim to strike a balance between creativity and strategy, ensuring that your copy not only stands out but also contributes directly to achieving your marketing objectives.
I focus on understanding your brand and your target audience to craft posts that feel authentic, engaging, and impactful.
With every post, I aim to strike a balance between creativity and strategy, ensuring that your copy not only stands out but also contributes directly to achieving your marketing objectives.
Video Editing
From fast-paced social media clips to polished promotional content, I craft videos that captivate and drive results.
With years of experience and a keen understanding of what works across platforms like Instagram, TikTok, Facebook and YouTube, I transform ideas into compelling visuals.
Whether it’s dynamic transitions, smooth slow-motion effects, or seamless storytelling, my focus is always on delivering content that aligns with your brand’s voice and goals.
With years of experience and a keen understanding of what works across platforms like Instagram, TikTok, Facebook and YouTube, I transform ideas into compelling visuals.
Whether it’s dynamic transitions, smooth slow-motion effects, or seamless storytelling, my focus is always on delivering content that aligns with your brand’s voice and goals.
Testimonials
Brands I've Worked With
